Yes Media Agency is a creative marketing agency established with the purpose of growing entrepreneurial ventures through strategic and eye-catching visuals in Queens, New York.
Seeing the lack of brand recognition across many businesses in the area, Yes Media Agency sought to help elevate the customer experience through graphic design and marketing needs tailored to the client, at an affordable cost.
Yes Media Agency believes that every venture has the potential to succeed, given the correct and appropriate resources. Thus, came about their tagline: Between You & Me, Anything Is Possible.
Developed a rebrand and visual identity that communicates modernity and "client synergy" along with website and IG content templates.
Logo, brandmark, color palette, and typography were made to round-out Yes Media Agency's brand identity.
Neumorphic elements such as soft gradients, rounded corners, and drop shadows are incorporated. The use of blue alongside these elements also balances the feel of the modern, clean, jovial identity the client is looking for.
Further explanation on stylistic choices for the brand identity can be found in the brand style guide located at the bottom of the project page.
Stylistic choices such as hover interactions, drop shadows, and gradient blocking were used to give an elevated feel to visitors and to follow the neumorphic visual identity.
With the inclusion of the freebie tab (which contained resources and template sheets for start-ups) and the contact form, Yes Media Agency received a 250% increase in site traffic and a 6% visit-to-contact conversion rate, inquiring about services and further resources. The increased traffic also lead to increase in client projects by 300% from launch in August 2021 to December 2021.
The live website and a draft of the website can be accessed through the external site buttons at the bottom of the screen.
Templates and highlight covers were made for the business' social media posting. The posts are set to a 4:5 (1080px x 1350px) ratio to optimize visibility when scrolling through feed.
With the templates' integration reinforcing brand recognition and a content plan centered on enrichment and development, the account grew a small community resulting in a 400% increase in engagement. The account was able to garner 134 followers by the end of 2021.
The templates are built in Figma. Posted samples can be seen through the Instagram button at the bottom of the screen.
