Zona De Cuba is a restaurant located in Grand Concourse with baroque architecture found in Havana and gorgeous decor, rich colors, and dramatic motifs.
The restaurant reached out to Yes Media Agency to help in creating digital assets for their social media plan. When pitched GIPHY stickers for their Instagram stories, they agreed.
ZDC expressed they wanted the stickers to be fun in color and visually engaging. Brand consistency wasn't explicity prioritized but I maintained some consistency amongst the stickers so they can be acknowledged as a set.
Illustrated and animated GIPHY stickers for Yes Media Agency's client Zona De Cuba. GIPHY stickers must be colorful and fun for Instagram Story use.
5 drafts of the GIPHY sticker were initially conceptualized. After a review meeting, stickers were revised to have a brighter color palette and to stay away from handwriting.
The palette was updated to have a bright red, blue, and yellow alongside two shades of brown to contrast against them. The handwriting in some stickers was replaced with a sans-serif typeface. Stickers like the "Pa Zona de Cuba" were completely overhauled for a new design.
The client was satisfied with the revisions. In the final meeting, the following sheet was reviewed to sign off on the animation sequences for each of the stickers.
The stickers were animated and handed off to the client.
