Winter 2023, Walmart was looking to expand their unbranded items in crafting and requested Amiee Lynn Inc. to propose items, one of these items was a permanent bracelet kit.
Intended to be a Spring 2024 item, the permanent bracelet kit was pitched because of the popularity of the item itself and the popularity of concert bracelets that surged during Taylor Swift's Eras tour.
Popular visual and fashion trends were leaning towards 3D and Y2K pushed forth by Gen Z and TikTok. Thus, the packaging of the item imitated ballooning objects and pastel.
Conceptualize unbranded packaging for a permanent bracelet kit for Spring 2024 that is hangable on a retail level. Additionally, pitch a possible logo/brand name for the item to be under n the case of Walmart moving forward with a new private brand.
Given creative liberty, I began to brainstorm potential names with ideas of accompanying visuals.
From the names brainstormed, "Charming Creations" came off the most approachable and cute that best aligned with the Y2K aesthetic that was being planned.
Silhouettes of charms replace letters in the name to elevate the sentiment of kitsch associated with Y2K and to make the logo more endearing.
To achieve the modern Y2K style, I took inspiration mainly from K-Pop groups like New Jeans and ILLIT, whose single covers revolved around bright colors and 3D elements.
Custom illustrations and assets were created to better support the clean and delicate Y2K aesthetic I was achieving. Styled with the 3D elements being the main visuals, The text and illustrations contrast against the background in stark white for impact and legibility.
The result, an inflated inspired box decorated in chains and charms.
