During my senior year at Baruch College, I was hired by the Baruch Performing Arts Center as their graphics assistant for the 2019-2020 season.
Compiled are some posters, flyers, postcards, and motion graphics I designed for BPAC's use.
Summary
Responsibilities and Results
Designed new event marketing materials, including flyers, posters, mailers, website graphics, and GIFs across print and digital for 26+ performances, maintaining brand consistency.
Reviewed and proofread designs to ensure that copy, layout, and dimensions were print ready.
Re-introduced animation and motion graphics to Instagram content plan for a limited run, and garnered a 25% increase in user engagement between animated and static posts.
Reviewed and proofread designs to ensure that copy, layout, and dimensions were print ready.
Re-introduced animation and motion graphics to Instagram content plan for a limited run, and garnered a 25% increase in user engagement between animated and static posts.
The Posters
Shown are two posters for events I designed: Distinct Souls and Tears at The Happy Hour.
Interaction with the BPAC logo was done to give more depth to the pieces. Color palette is kept to a maximum of two so as to draw more focus to the key art and information.
Interaction with the BPAC logo was done to give more depth to the pieces. Color palette is kept to a maximum of two so as to draw more focus to the key art and information.
The Flyers
Unlike the posters, there was more liberty to experiment with the layout and key art of the flyers.
The Driving While Black flyer follows the styling of the poster. The BOUND flyer takes a more indie movie theatre aesthetic and abandons the BPAC logo.
The Driving While Black flyer follows the styling of the poster. The BOUND flyer takes a more indie movie theatre aesthetic and abandons the BPAC logo.
The Postcards
To market the events, print collateral was created for the less tech-savvy members of BPAC's audience.
At times, key art wouldn't properly fit so I would have to manipulate the images in Photoshop to either elongate or touchup the images without distorting them.
As the demographic for these postacrds were of an older age, typography was closely paid attention to by making key information such as the times, lead cast, and show title legible without straining.
At times, key art wouldn't properly fit so I would have to manipulate the images in Photoshop to either elongate or touchup the images without distorting them.
As the demographic for these postacrds were of an older age, typography was closely paid attention to by making key information such as the times, lead cast, and show title legible without straining.
The Mailer
Similar to the postcards, mailers for promotional events were designed for print to be marketed to the older, less tech-savvy target market.
The Website
One of my main responsibilities towards the end of my time at BPAC was to update the key art for the performances succeeding the 2019-2020 season.
The styling and layout was kept consistent with changes only done to the coloring of the text, to better stand out from the key art.
The styling and layout was kept consistent with changes only done to the coloring of the text, to better stand out from the key art.