In an effort to expand my knowledge of digital and social media marketing I learned about GIPHY stickers and realized businesses were using them to further extend their brand identity onto digital spaces like Instagram.

I initially attempted to communicate pre-existing animations into this medium to gage how effective they were in garnering use.

To measure how they could be used for a business, a trial run was conducted for Thalia Yes Media before finalized rebranding.

From 65 initial GIF uploads with little to no marketing, the set garnered 24.9 million views between January 2020 and July 2022 (30 months). The full GIPHY page can be found at www.giphy.com/digitalrubbish

From 50 initial GIF uploads with moderate promotion and use, the Thalia Yes Media set garnered 100 million views between March 2021 and October 2021 (8 months). The full GIPHY page can be found at www.giphy.com/YesMedia