Conceptualize new packaging for a permanent bracelet kit targeted for ages 6+. Item will be unbranded, and may remain unbranded if it does not get assigned to one of Walmart's private labels. In which case, added challenge point:
Conceptualize a new private label brand for the permanent bracelet to be exclusively under.
Challenge
Solution
Worked with the mindset that item will be ultimately going under unbranded. Began to conceptualize ideas for the new private label; ultimately deciding on Charming Creations.
Charming Creations simply came from the fact that the item was a permanent charm bracelet kit. With charm iconography replacing certain letters in the name, the logotype is simple, cute, and readable while staying in line with the simplicity of Walmart's other simple private label brands.
Taking inspiration from puffer jackets and balloons, the styling of the box leans neumorphic with semi-realistic 3D iconography "pinned" to the puffer background.
Charming Creations simply came from the fact that the item was a permanent charm bracelet kit. With charm iconography replacing certain letters in the name, the logotype is simple, cute, and readable while staying in line with the simplicity of Walmart's other simple private label brands.
Taking inspiration from puffer jackets and balloons, the styling of the box leans neumorphic with semi-realistic 3D iconography "pinned" to the puffer background.
The Branding
When first conceptualizing the branding for the item I was set on a name that can encapsulate future varied items within crafting. Some of these were "The Good Thread", "The Happy Craft", "D.I.Myself", "CRFT by design", and "Craftique".
I finally settled on Charming Creations as it came off as having the cutest appeal.
In terms of visual identity, the logo would be a simplistic logotype with focus placed on artwork. In this case I decided on a neumorphic style to align with a somewhat reminiscent 2000's style.
I finally settled on Charming Creations as it came off as having the cutest appeal.
In terms of visual identity, the logo would be a simplistic logotype with focus placed on artwork. In this case I decided on a neumorphic style to align with a somewhat reminiscent 2000's style.
The Construction
The idea for the Permanent Bracelet Kit was open-ended as it was listed as an unbranded item. Keeping in mind that the target customer was 6-12 girls, I went for a balloon inspired look to the item to be more eye-catching.
A simple cutout is added in the front to show the contents of the box and instructions for bracelet creations are on the back. In terms of styling, informative artwork is coded in white to contrast with the pink background while display art is emphasized with shading and blending layers to add dimension.
A simple cutout is added in the front to show the contents of the box and instructions for bracelet creations are on the back. In terms of styling, informative artwork is coded in white to contrast with the pink background while display art is emphasized with shading and blending layers to add dimension.
The Mockup and Render
After finalizing the dieline I went ahead and rendered CADs for the packaging to demonstrate how it would look like on the consumer level.
The left CAD is rendered using AI while the one on thr right is rendered using Adobe Illustrator.
The left CAD is rendered using AI while the one on thr right is rendered using Adobe Illustrator.
The "Almost There"
The item and packaging were initially picked up by Walmart for Spring 2025, but ultimately dropped in the final round.
During the process I went ahead and began developing promotional images for their website listing, which is the image presented here.
Even though it wasn't picked up, I feel it's pretty cute to show.
During the process I went ahead and began developing promotional images for their website listing, which is the image presented here.
Even though it wasn't picked up, I feel it's pretty cute to show.