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kevinavaldez97@gmail.com

Hi, I'm Kevin

A multi-disciplined graphic designer re-imagining reality

Portfolio

Here is a selection of projects I've worked on. From print to digital I've dabbled in multiple mediums and specializations to create well-rounded design solutions.

Yes Media Agency
Plattr App
Planet Her Typeface
Mooni's Sketchbook
Kyoto National Museum
Baruch Performing Arts Center
Squid Game Remake
Digital Rubbish
GIPHY Stickers
Mariquititas

A Bit About Me

June 2019
I graduated from Baruch College with a B.A. in Graphic Communications in June 2019. Additionally, I parted from the Baruch Performing Arts Center as their graphics assistant, Let's Get Ready as a Success Coach, and the Baruch American Marketing Association as Creative Director. Shortly after graduating, I had gotten sick, and took a gap year to fully recover.
November 2020
In November 2020, I bounced back and partnered with a past colleague to rebrand her venture, Yes Media Agency, formerly known as Thalia Yes Media. Yes Media Agency is a marketing team focused on providing design and marketing services to POC-owned small business in Queens, NY. After rebranding, I continued to work on Yes Media Agency as a design consultant and a social media content creator.
December 2021
In December 2021, I parted with Yes Media Agency to start up my own business on Etsy called Mooni's Sketchbook. Mooni's Sketchbook was officially launched on March 2022, catering specifically to consumers who are shopping for K-Pop stickers and stationary. I manage the company's brand, social media content and creation, product design, quality assurance, as well as shipping logistics.
July 2022
In July 2022, at the end of the first quarter of officially launching Mooni's Sketchbook, it had maintained a healthy 3.5% conversion rate in relation to visits/orders from March to June. In addition, there was an overwhelming positive reception for product quality and customer service; quantified by over 50 five-star shop reviews.

Utilizing the capital gained from Mooni's Sketchbook, I reinvested in the shop and into a second Esty shop called Marquititas in July. Mariquititas is a shop catered to creating LGBTQ+ stickers and apparel.
March 2023
March 26 marked a full year of operating Mooni's Sketchbook. The shop maintained a 3.6% conversion rate in relation to visits/orders, has fulfilled 400+ sales, garnered 170 5-star reviews detailing great customer service and product quality, and has achieved Star Seller status.

In mid-March I began to invest more time and effort into making content on Tik Tok to further expand the shop's reach. The Tik Tok focuses on the shop's operations and offering freebies, in the form of animated wallpapers, as an incentive to follow the account.
May 2023
May 01 was when I began to work under Amiee Lynn Inc., a fashion supplier company for Walmart under the jewelry and accessories division as a Junior Packaging Designer.

Primary responsibility was to aid the Senior Packaging Designer in conceptualizing and finalizing product packaging for some of Walmart's private labels, those being: Time&Tru, No Boundaries, Wonder Nation, Hello Hobby, Way To Celebrate, and Holiday Time.

Tasks besides packaging conceptualization included: Product Photography, Mockup Creation, Market/Product Research, Product Staging, Presentation Design.
March 2024
Senior Designer went on leave and so I was placed as Interim Senior Packaging Designer of the Jewelry and Accessories division.

Responsibilities were expanded to oversee the packaging design process from start to finish to ensure prompt deadline completions for multiple brand projects across two to three seasons at one time.

Worked directly with packaging suppliers to ensure best price and correct art production for a season's packaging needs. With this I also took charge of quality testing samples and amending fault areas before continuing into mass production.

Worked directly with the Walmart Packaging Team to ensure artwork and proofs were up to brand standards for final production.

Worked alongside the Creative Director and VP of Walmart Sales at Aimee Lynn to guarantee the best presentation to Walmart PD and buyers during roadshows.

Trained and oversaw the work of two packaging designers in my term.
Present
Amicably parted ways with Amiee Lynn Inc. in November 2024 to realign my interests in my career path.

Let's Work Together

Get in contact and let's start reimagining reality!