Mooni's Sketchbook was created from two inspirations, a Korean program called Yoo Hee Yeol's Sketchbook and K-Pop soloist Sunmi's song 1/6. YHYS is a music program where artists go on to perform while Sunmi's song 1/6 paints the picture of an astronaut taking life's problems to the moon, where the weight of everything is 1/6 that on Earth.
And so, Mooni's Sketchbook is an escape from the world through K-pop and it's concert community, with stickers and stationery I create. The shop borrows its name from YHYS while the cosmic sound and lyrics of 1/6 inspire the space theme of the shop.
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The goal for the main visual identity was to be minimal, clean, and cute. Branding is heavily focused on a space theme with vector space iconography in reference to the shop's name inspiration.
Two key visuals were developed: a blue/white drawn space theme and a pinkish grid star theme. The first visual is primarily used on the packaging for the shop while the second is used for product listings and digital posts. The reason? To be visually diverse in IRL and online.
With an over saturation of fan-made K-Pop merchandise it was imperative for me to find a specific niche to target. Expanding on my original intent to share my joy of K-Pop I settled on creating stickers celebrating K-Pop acts' tours.
Thus, the majority of my stickers are inspired by the concerts I've previously attended; in particular the BTS Permission to Dance On Stage concerts in Los Angeles and Las Vegas. The stickers I create are memorabilia pieces for other fans to keep as a reminder of their experience at the concert.
As a form of celebrating the K-Pop community, I also give away smaller versions of my stickers to give out at concerts I attend. While this does help to promote my shop the main goal is to connect with other fans.
The shop can be accessed through the Etsy button at the bottom of the screen.
Using 60lb cardstock, a double-sided perforated pocket was made to hold the stickers. This pocket is adhered to a backing card after the stickers have been sealed inside.
Rather than pulling a sticker out of a plastic sleeve, the customer pulls on the perforated panel to receive their stickers. This idea was inspired from advent calendars, where the excitement of receiving a prize is just as fulfilling as opening it.
While being a fun and interactive experience for the customer, it also serves as a safety precaution to prevent the stickers from bending/folding during transit as the pocket keeps the stickers rigid.
When deciding on packaging I wanted the customer's to be excited from the jump. Therefore, I forewent the more affordable craft envelopes and card backings to produce my own envelopes in-house.
The standard envelope features the blue space pattern on the exterior and the white space pattern on the interior. As a special feature customers have the option to opt into receiving their items in a stylized envelope corresponding to the K-Pop group's item they purchased. I made this available as an extra way to give back to my community and give a small touch of rapport.
The content creation on Instagram is virtually the same as listing images uploaded on Etsy; as they are used in carousel posts.
Apart from listing photos and renders, other content posted include: reel trends, short animations, concert videos, and progress videos for future products.
The shop's Instagram can be accessed through the Instagram button at the bottom of the screen.
K-Pop fandoms are widely known to be some of the most tight-knit communities, which provides a unique opportunity when paired with TikTok's fine tuned recommendation algorithm.
TikTok is my platform of choice to show behind-the-scenes content and animations that doesn't receive as much traction on Instagram. Animations in particular have been popular on my page due to TikTok's wallpaper feature, which allows users to take videos on the app and turn them into screen wallpapers. I've used this feature to help expand my audience.
The shop's TikTok can be accessed through the TikTok button at the bottom of the screen.
