Yes Media Agency is a startup marketing company focused on providing initial creative and marketing services to entrepreneurs in the Queens area.
Their core belief is with great direction (by YMA) and a great idea (by the client), their synergy can develop great ventures.
Taking inspiration from their core belief, the new logo was developed with the look of an equation as Y + M, which can be interpreted as "You + Me"; implying that YMA and their clients can achieve success together.
The client wanted the brand identity to communicate a "client first" message, as they believe in "empowering small businesses [in Queens] to succeed".
Taking inspiration from the new logo, I came up with the tagline "Made By You + Me" to encapsulate the synergy between the business and client.
Further brand identity development focused on providing resources to entrepreneurs through the YMA website in the form of freebies to help jumpstart their ventures.
The client requested a modern and clean identity that communicates a jovial energy.
Neumorphic elements such as soft gradients, rounded corners, and drop shadows are incorporated. Mathematical elements are also present as stylistic choices.
A full breakdown of the visual identity can be accessed through the style guide button at the bottom of the screen.
The neumorphic style is heavily incorporated into the website's design as well.
Along with a sleek interface and easy navigation; stylistic choices such as hover interactions, drop shadows, and gradient blocking were used to give an elevated feel to visitors.
The navigation bar is kept simple with services, past projects, freebies, and a contact page.
The live website can be accessed through the external site button at the bottom of the screen.
2 sets of 8 post templates (in blue and off-white) and highlight covers were made for the business' social media posting.
Templates adopt the neumorphic-style and were made to accommodate multiple forms of posting. The posts are set to a 4:5 ratio to optimize visibility when scrolling through feed.
The templates can be accessed through the Instagram button at the bottom of the screen.
.png)
