The client wanted the brand identity to communicate a "client first" message, as they believe in "empowering small businesses [in Queens] to succeed".
Taking inspiration from the new logo, I came up with the tagline "Made By You + Me" to encapsulate the synergy between the business and client.
Further brand identity development focused on providing resources to entrepreneurs through the YMA website in the form of freebies to help jumpstart their ventures.
The screens were designed with simplicity in mind. I limited the options to five main screens for the prototype to give a visual to the idea of "Tinder for Food".
The color palette is minimal with two shades of orange, a gray, white, and a vectorized still of the city's landscape.
The prototype serves as an example of how the app works. In this example you see that the app will recommend the user options for food in the style of Tinder. Food swiped right will be saved for the user to peruse on their own time with filters added to meet their dietary needs.
Within the profile section there is an undeveloped setting to switch between "Restaurant Mode" and "Food Mode"; providing more options to the user to seek out meals that fit their dietary needs.
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